Boutique Studios — Two Different Philosophies

Both platforms serve boutique studios, but they’re designed with different assumptions.

CodexFit is built for studios that want flexibility and control as they grow. It’s designed to adapt to your studio’s brand, workflows, and scale, from your first location through to multi-site expansion.

Mariana Tek is also boutique-focused, but more opinionated and structured. Many studios fit well within this model, while others find they need to adapt their processes as complexity increases.

Brand, Customisation & Client Experience

(Where CodexFit Is Fundamentally Different)

CodexFit is built as a fully front-end customisable platform, designed to give studios complete control over how their brand shows up across the client experience.

At its core, CodexFit uses a headless, API-driven architecture, which means:

• Your app, booking flows, and client journeys aren’t locked into fixed templates
• Branding, layouts, and user experiences can be customised deeply
• The platform can evolve as your studio grows, without re-platforming

For smaller studios, this means a low barrier to entry:

• A beautifully branded experience out of the box
• No custom development required to get started

For larger studios and multi-site operators, it unlocks advanced customisation:

• Bespoke booking and client journeys
• Deeper integrations
• Fully tailored front-end experiences

In short:

CodexFit gives you full control over how your studio looks, feels, and functions, at every stage of growth.

Mariana Tek offers strong branding within a more structured, opinionated framework. While this works well for many premium studios, front-end customisation typically follows predefined patterns.

As studios grow or require more bespoke experiences, flexibility may depend on contract size, configuration, or additional technical resources.

Automation & Revenue

Codex Automater is designed to automate the work that usually costs studios time, money, and missed revenue.

Studios use Codex Automater to:

• Fill under-capacity classes
• Reduce no-shows with behaviour-based reminders
• Re-engage inactive members at the right moment
• Support upgrades and retention
• Cut hours of manual admin every week

Together, these workflows are designed to increase client lifetime value, by keeping members engaged for longer, reducing churn, and increasing the value of each client over time.

Because everything runs in one connected system, automations use live data from bookings, payments, attendance, and memberships, not disconnected tools.

Automation that protects revenue as the studio grows.

Mariana Tek supports automation and workflows, particularly at scale. Revenue-focused automation is possible, but often requires more configuration and internal resources to manage effectively.

For smaller teams, this can feel heavier and less accessible day to day.

Reporting & Insight

CodexFit gives founders clear, real-time visibility into:

• What’s driving revenue
• Class fill and utilisation
• Retention and churn signals
• Performance across locations

All in one place, without exporting data or stitching reports together.

Mariana Tek provides strong operational reporting, particularly for larger studio groups. However, insights can feel less immediate for smaller teams and often require deeper interpretation.

Scaling & Multi-Site Visibility

CodexFit is designed to scale without forcing changes to how you operate.

Studios get:

• One clear view across all locations, with side-by-side performance comparisons
• Flexible credits and memberships that can be used at a single site or across multiple locations, across classes, workshops, and different booking types
• Central control with local flexibility - pricing, access rules, and products can vary by location if needed

As studios grow, everything stays connected and consistent, without workarounds or re-platforming.

Studios don’t need to switch systems as they expand, CodexFit scales with the business.

Mariana Tek offers strong multi-site support and is widely used by larger studio groups.

As operations grow, studios may find:

• More structure and configuration is required to manage complexity
• Product rules, reporting, and workflows can feel heavier to maintain
• Changes often need more internal process or platform setup

This works well for some teams, but can feel less flexible day to day.

Support & Partnership

Every studio works with a named support partner, backed by a London-based team offering both technical help and strategic guidance.

Support feels like a partnership, not a ticket queue.

With Mariana Tek, account management is typically strongest at scale. Smaller studios may rely more on standard support channels rather than a dedicated partner.

Which Platform Is Right for You?

Choose Mariana Tek if:

• You prefer a more structured, opinionated operating model
• You’re comfortable adapting your workflows to fit the platform
• You have internal resources to manage configuration and complexity

Choose CodexFit if:

• You run a boutique studio planning to grow (single or multi-site)
• You want full control over your brand and client experience
• You value flexibility without enterprise overhead
• You want automation that actively protects revenue
• You want real, human support as you scale